Trainimal AB is a digital fitness company, offering personal training and nutritional advice through smart technology developed by the company itself. The company’s most famous product is MammaFitness and has helped over 30,000 customers to become the best version of themselves.
The IPO was oversubscribed to approximately 111 per cent by 900 investors. The total capital raised, before issuance costs, amounts to SEK 15.5 million. The proceeds will primarily be used for Trainimal’s growth initatives, aiming at increasing the company’s market share in Sweden, achieving a higher average revenue per customer and initiating a geographical expansion of MammaFitness starting with a launch in the United Kingdom. First day of trading on NGM Nordic SME is expected to be on 16 april 2021.
Augment acted as the company’s financial adviser in the IPO and acts as its Mentor.