Adverty to accelerate sales – raising SEK 48.5 million

30 October 2019

Adverty is an adtech company that has developed an in-game advertising platform for ads. This allows game and app developers to monetise 100 per cent of user time, by seamlessly integrating advertising into the actual gaming experience and thus reach the consumer throughout the session time.

The rights issue of maximum SEK 48.5 million, underwritten to 77.3 per cent, is carried out to give Adverty proceeds to accelerate sales and fill their large in-game inventory with programmatic ads.

Augment is acting financial advisor to Adverty in connection with the transaction.

Read full press release (in Swedish)