Company: Aventura Group AB (publ)

Transaction: IPO

Issue volume: 18.2 MSEK

Date: June 2021

Aventura is a China focused e-commerce and brand accelerator founded by Swedish entrepreneurs with over 50 years experience of starting and running businesses in China. From its base in Shanghai, Aventura builds fast growing e-commerce and consumer businesses.

Today the company has 85 employees with skills across marketing, sales, e-commerce and logistics. With knowledge of how the Chinese digital ecosystem and consumer behavior work, that is how people communicate, pay, buy, and find information online, Aventura maintains the key functions needed to launch and scale consumer brands on the Chinese market. Since start in 2011, Aventura has collaborated with over 200 international brands.

The proceeds of SEK 18.2 million from the IPO will primarily be used to fund investments in joint-ventures and to further build the organisational structure with identified key hires, primarily to be able to meet the demand and take on more customers.

Augment acted as the company’s financial adviser in the IPO and acts as its Certified Adviser.