Adverty’s rights issue subscribed to SEK 37.5 million – enables increased sales focus

19 december 2019

Adverty is an adtech company that has developed an in-game advertising platform for ads. This allows game and app developers to monetise 100 per cent of user time, by seamlessly integrating advertising into the actual gaming experience and thus reach the consumer throughout the session time.

Raised capital will be used to accelerate sales and fill the company’s large in-game inventory with programmatic ads.

Augment acted as financial advisor to Adverty in the rights issue.

Read full press release (in Swedish)